Impact at scale spoke with George Wade the Co-Founder of Zevero which was conceptualized when the founders struggled to get accurate data for their emissions and thought about building a tool they could use for themselves. So that was the genesis of Zevero, a platform that helps businesses measure, report and reduce their carbon.

We talked about George's early fascination with sustainability and some of the contradictions he saw in the space. His hope is that getting companies to report on carbon emissions will make them take their reduction goals seriously.

To read George's blog check out The Grumpy Optimists

Some of the topics George covered:

    • Starting a business by finding a problem
    • What are the drivers for change
    • Working with unique customers
    • Climate change in culture

Some other titles we considered for this episode:

    1. Change is possible
    2. You don't know if you have achieved success in climate change

Read the best-effort transcript below (This technology is still not as good as they say it is…):