Impact at Scale had a conversation with Nora Sophie Griefahn, co-founder and executive director of Cradle to Cradle. This C2C NGO is dedicated to education and networking on the topic of Cradle to Cradle. The NGO works with businesses, science, education, politics, and civil society.

Nora discusses the concept of Cradle to Cradle and its goal of creating a positive and beneficial footprint. She explains how Cradle to Cradle aims to transition from a linear economy to a circular economy, starting at the design phase to eliminate waste and create endless cycles of materials. Nora emphasizes the importance of shifting mindsets and values to create a better life for people and the planet.

Some Topics Nora Covered

  • Inspiration behind Cradle to Cradle
  • Showcasing What is Possible
  • Shifting Mindsets and Values

Other Titles We Considered

  1. Keeping what makes us human
  2. There is so much possible already
  3. We want to create faster impact
  4. We can have a better life

Read the best-effort transcript below (This technology is still not as good as they say it is…):